Lodging Hospitality’s “Lifestyle/Boutique Hotel Investors Conference”
is slated for October 12-14, 2009 in Miami at the Fontainebleau Hotel.
This-two-and-half day conference will focus on the growing lifestyle and
boutique sectors of the lodging industry.
Attendance will be approximately 150 hotel owners, operators and developers with sponsorships and support to come from the industry’s leading hotel brands and our co-sponsor HVS.
LifeSTYLE/ Boutique Development Conference is
Produced by Lodging Hospitality in Affiliation with HVS: |
Lodging Hospitality serves the domestic U.S. lodging industry, which includes hotels, motels, motor inns, and resorts. LH covers site selection, operations, design and decor, financing, building, personnel, maintenance, computerization, merchandising and renovation. Editorial is targeted to executives and managers of properties with more than 50 rooms - the segment most often targeted by vendors. This editorial is produced by a staff with more years of experience in the hospitality press than other industry publications.
HVS Hotel Management is the division of HVS that performs all of the firm’s operations and related work in the United States. This work includes actual Hotel Management, Asset Management, Management Company Selection and Contract Negotiation, Brand Selection and Contract Negotiation, being a Court Appointed Receiver, Expert Witness Services, Pre-Opening Services, Hotel Performance Analysis, Investment Analysis, and related Consulting. We can provide our clients with one contact point for coordination of multiple services from other divisions of HVS in our 30 International offices such as appraisal/valuation, capital markets for new equity, design, renovation, repositioning coordination, and executive recruitment for the right team to execute the plan. |
CLICK HERE TO SEE THE LIST OF SPONSORS
CLICK HERE TO SEE THE ALL STAR CAST OF SPEAKERS
Monday, Oct. 12
4pm
Registration Opens
6pm - 8 pm
Opening Reception
Tuesday, Oct. 13
8:30-10 am
General Session
Why Invest in a Boutique/Lifestyle Hotel?
A panel of seasoned boutique and lifestyle hotel developers and owners discuss the opportunities and challenges of investing in the segment. Among the topics they’ll tackle include new construction versus conversion, finding sources of debt and equity, brand versus independent and how to meet bottom-line projections.
10:30-11:45 am
Breakout Sessions
What to Build and Where
Boutique or lifestyle hotel? New construction or conversion? Brand or independent? Owner-operated or management company? These and other questions will be the topic for site selection, development and feasibility professionals working in the boutique/lifestyle segment.
Service With a Smile: Keys to Profitable Operations
Boutique guests expect high levels of service, but with attitude. They also want unique f&b and recreational amenities. How to make that happen will be the topic for a group of experienced boutique and lifestyle GMs and corporate operations executives.
Noon-1:30
Lunch with keynote speaker
Keynote Speaker Cheryl Rowley Profile
A leading figure in boutique design since boutique design was born, Cheryl Rowley created the Monaco and Palomar brands for Kimpton – currently in 15 properties – and this year opened the exquisite Epic Hotel in Miami and Chicago's instant hit, the Wit. Known for bold choices, careful detail and a rich sense of place, her designs emphasize the individual, the specific, and the unique.
"For a long time, it was good to be predictable; historically, brands were built on predictability. The boutique industry began as a reaction to that sameness; today's boutiques – branded and independent - are built on surprise, delight and difference."
One of the rare natives of Southern California, Cheryl attended UCLA and traveled extensively in Europe, the Pacific and the Far East before returning to Los Angeles and beginning a career in residential, and then hospitality design. In addition to Kimpton and independent developers, her client list includes Four Seasons, St. Regis, Rosewood, Renaissance, Ritz Carlton and Mandarin Oriental. She was inducted into the Platinum Circle in 1999. Her company celebrates its 24th anniversary this year. |
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1:45-3 pm
Breakout Sessions
Who’s Got Money? Sourcing Debt & Equity
Money, both debt and equity, is available to build and buy boutique properties, both new construction and conversions. A panel of lenders, mortgage brokers and hotel company CFOs unlock the keys to lifestyle hotel financing.
Selling the Boutique Experience
Traditional marketing doesn’t work well when selling the boutique hotel product. A group of advertising, marketing, PR and Internet strategists outline the best ways to find, attract and keep this lucrative guest.
3:45-5 pm
Breakout Sessions
The Exit Strategy: When & How to Sell
The ultimate goal of any real estate project is to sell it at a healthy profit. An eclectic group of hospitality professionals—valuation experts, brokers and owners—explain how to position a boutique/lifestyle property for sale and then make the right transaction.
Keeping it Fresh: Boutique/Lifestyle Hotel Design
The challenge with boutique design is to be fresh and cutting-edge but to create a product that has lasting appeal. Boutique designers and design-oriented owners and operators share their viewpoints, with a special emphasis on the role of green in the lifestyle and boutique product.
6pm - 8pm
Evening Reception
Wednesday, Oct. 14
8:30-10 am
Networking breakfast with speaker
10:30 am-1 pm
Bus tours of local boutique/lifestyle properties